Imagine cruising down Highway 101 in the Bay Area, California and seeing a digital billboard that reads: "MarryLisa.com – Meet Lisa. Apply Within."
No, it's not an ad for a reality show. In fact, it's one woman's bold campaign to find a life partner.
Recently, Lisa Catalano, a 40+ year-old Bay Area woman, made headlines by renting out billboards across the San Francisco Bay Area to advertise her personal dating website. On her site, she outlines who she is, what she's looking for, and even includes character references from people close to her. It's part personal branding, part love letter, and 100% attention-grabbing.
As a matchmaker, I'm definitely intrigued! Not just by her courage, but by what her campaign teaches us about dating in the modern age.
Here's What Lisa Got Right
1. Clarity is Attractive
Lisa doesn't just say she's "looking for a nice guy". She lists specific qualities she wants in a partner and what she offers in return. Clarity like that can be a huge asset in dating. The more precisely you know what you want, the easier it is to find someone who aligns with it.
2. Standing Out Matters
In a world of swipe fatigue, it's hard to get noticed. Lisa took a non-traditional route, and that's part of what made her campaign newsworthy. While most singles will not take out a billboard, everyone needs to take a step and make that small effort to find the right long term partner.
3. Transparency Builds Trust
Lisa's site doesn't just promote her personality. It showcases testimonials from people in her life. That human element makes her feel real, and not just a face on a screen. Whether you're dating online or through a matchmaker, authenticity is key.
The Risks of Going Big
While we admire Lisa's boldness, it's worth noting some risks:
- Public Exposure: Putting your love life on display can invite unwanted attention and can definitely be a safety hazard. Moreover, not everyone is comfortable with that level of visibility.
- Attracting the Wrong Crowd: Public campaigns can generate quantity, not necessarily quality. Lisa reportedly received hundreds of messages but sorting through them takes time and emotional energy. Also, as reported in the news article, most of the applicants were not desirable by her.
- Cost: Billboard space isn't cheap. While Lisa considers it an investment in her future, it's not a realistic strategy for everyone.
What Singles Can Learn from Lisa (Without Renting a Billboard)
You don't need a highway billboard to be bold in love. Here's how to apply Lisa's approach in more practical ways:
✅ Get specific about what you're looking for. Ambiguity wastes time, not only for you but also for your potential matches.
✅ Tell your story with confidence. Don't be afraid to share your values, quirks, and what makes you unique.
✅ Ask for feedback. Lisa included references. While you already have a resume, getting perspective from your matchmaker (or good friends) can help you highlight your best qualities.
✅ Be intentional. Lisa didn't just hope to meet someone. She created a strategy. Whether through a billboard or a matchmaking service like mine, being proactive gets results.
Mala's Take as Your Personal Matchmaker
To all singles, men and women alike, it's time to take a proactive step toward finding a meaningful, genuine and lasting relationship built on intention.
I love seeing people take charge of their love lives, just as Lisa did. While Lisa's campaign is definitely not for everyone, the mindset behind it is something we can all learn from:
Know what you want, don't be afraid, and put yourself out there smartly.
Find Love the Thoughtful Way
If you're ready to stand out and connect with someone truly compatible, you don't have to navigate it alone. Kismet Matchmaking guides singles to find love with intention. No apps, no endless swiping, and definitely no billboards required!
Mala's private database is made up of intentional, relationship-minded singles who are genuinely committed to building lasting partnerships, not playing the dating game.
Schedule a free consultation and informational interview by sending a message to kismetloveus@gmail.com to discover how I can help:
- Craft and share your authentic story in a creative, engaging way that resonates with the right audience
- Connect with like-minded individuals who align with your values, goals, and long-term vision for love.
Finding love isn't about chance, it's about Kismet.
The right person, at the right time, for the right reasons.